Email Marketing: Tracking Click-throughs

When sending email campaigns, it is useful to be able to track how many recipients clicked any of the links in the email

The facility to track link click-throughs is built-in to Odoo.

Adding a tracked link to a Mass Email

In order to track links in a mass email, make sure you add them using the "Link" button on the toolbar

Clicking the above button shows the new Link screen, shown below:

Using the above screen to create the link ensures that it will be tracked when a recipient clicks it.

Viewing How Many Recipients clicked a link

You can see the percentage of click-throughs on the mailing list main view (Email Marketing link on main menu)

NOTE: Odoo doesn't currently allow you to see specifically which recipient clicked which link, however, general statistics on the links can be see under Marketing -> Configuration -> Link Tracker